Today I will show you how to market the latest gadgets in the Czech Republic. We prepared therefor a short summary of a very successful and popular product called Electronic Cigarette. We chose the US market in that example. The article will give you an insight what it takes to market a new product successfully. Here we go:
E-Cigarettes are battery charged. They give off a scent that mimics tobacco. When you inhale, they release wisps of water vapor as opposed to smoke. Since they don’t contain tobacco, they don’t contain many of the toxins found in traditional cigarettes so they’re healthier. When you smoke an e-cigarette, you’re still however, smoking so they’re not recommended for kids. That said, the fact remains, the Czech Republic has lots of smokers. Some say it’s one of the largest population of smokers in Europe. Lots of those cigarette smokers would enjoy smoking e-cigarettes as much as or more than those filled with tobacco. To be successful selling e-cigarettes in the Czech Republic, you have to know why they’re a good alternative to smoking traditional cigarettes and then share those reasons with your prospective buyers.
First, begin with the obvious appeal of e-cigarettes — which is that they’re electronic. This is the age of electronic devices. People love having the latest gadget. The e-cigarette has value as a collector’s item, a gift, something you can charge up and play with even if you prefer smoking a regular cigarette. Even smokers who enjoy the taste of traditional cigarettes, will want to be seen smoking e-cigs at clubs and parties.
Next, there’s the fact that since smoking has been banned in public places, smokers are always afraid that when they light up and enjoy their cigarettes in public, someone will complain, give them a dirty look or run in the opposite direction. E-cigarettes don’t burn so there’s no tobacco smoke entering the air. Smoking them gives smokers back the freedom to sit on a park bench and smoke without worrying that the person next to them will be inconvenienced. You can smoke them in places like restaurants and buildings where regular cigarettes are illegal. They bring back the good old days when people who smoked weren’t any different than anyone else.
E-cigs should be easiest to market on the grounds of affordability. Anybody who smokes knows how expensive a pack of cigarettes is. The high cost of smoking is enough to make the most habitual cigarette puffer quit. E-cigs are cheaper. One e-cig cartridge is the equivalent of 15-20 cigarettes and just has to be refilled. Refilling is three times cheaper than buying a pack of cigarettes. Once Czech smokers understand the money they save smoking e-cigs, especially lately, when everyone’s trying to spend less, they’re going to buy e-cigs.
Then there’s the safety factor. Cigarettes have to be lit with matches and butane lighters. They start fires. They burn you when you’re not careful. A good e-cig advertisement would show what happens when a traditional cigarette rolls out of an ashtray onto a futon sofa. The sofa bursts into flames. E-cigs aren’t accidents waiting to happen. They’re electronic. There’s never a chance, even when they make contact with fabric of any kind, that fire engines are going to have to come roaring to your house to rescue you. They also don’t leave a stink in the air or ashes piled up in ashtrays that you have to clean. They’re the new state-of- the-art device for smokers who don’t like to make a mess or disturb anyone, just want to enjoy their favorite past time peacefully, the way smokers used to.
Visit the New Smoke Electronic Cigarette Forum for futher insights on the product.